The platform is rolling out a fresh option that enables them to lessen the amount of AI-made videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a surge in AI-generated material, fueled by new AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this output is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to give people the ability to see more or less of that, according to their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, over 100 m videos are uploaded to the app each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Users will be in a position to reduce or increase the amount of artificial media they see by using the topic control option in the app and selecting “AI-generated content”. Further subjects that currently be adjusted under the filter cover current affairs, style, beauty, and movement.
Content Labeling and Policies
Its guidelines require users to label “realistic” AI-made content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the platform will now add an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2 million AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, during discussion over plans to make redundant numerous safety staff in Britain. TikTok is set to cut a significant number of roles in its user protection division in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it has to be seen by staff. The platform stated a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
